Archive for July, 2010

Can Groupon Change Consumers’ Minds about Ad Targeting?

Friday, July 30th, 2010

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fgKyiav_xM0" height="1" width="1"/>

Pepco Follows Social Media Playbook in Power Outage

Thursday, July 29th, 2010

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Es51JQSrlHw" height="1" width="1"/>

As Retail Gets Social, Will It Finally Nail Search As Well?

Wednesday, July 28th, 2010

Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Mz6OB9CKXfo" height="1" width="1"/>

More iPhone ‘Killers’ Marketers Should Consider

Wednesday, July 28th, 2010

The smartphone industry has been predicting an iPhone killer would emerge in just about every product release cycle of competing vendors.
The Racer?
While it is unlikely one device – such as the…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/7Nb6uZwXO18" height="1" width="1"/>

60 Seconds with Rob Ciccone and Max Kalehoff

Tuesday, July 27th, 2010

Last month a new search tool called SearchManager was launched by American Express OPEN. MarketingVox spoke with Rob Ciccone, VP, American Express OPEN and Max Kalehoff, VP, Clickable, which is…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/VUOum73N1jE" height="1" width="1"/>

What I Like About Bing

Saturday, July 24th, 2010

SEO marketers didn’t need The Nielsen Company to tell them that Bing’s share of the US search market was rising. It has been apparent, according to those in the trenches. Covario does an extensive…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/GVIMXqTj8D0" height="1" width="1"/>

Allure Uses Microsoft Tag in $725,000 Product Giveaway

Friday, July 23rd, 2010

Allure Magazine has partnered with Microsoft Tag – the company’s proprietary mobile barcode system – to give away more than $725,000 worth of free beauty and fashion products to readers. It is…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/aYCx1EFYTNE" height="1" width="1"/>

Top Industry News for 7-22-10: IBM developing analytics suite for advertisers

Thursday, July 22nd, 2010

Measurement & Analytics:

IBM working on analytics suite for advertisers.

Online Ad Market:

New York Times revenue rises as digital advertising help offset print decline.

Yahoo’s display ads…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/iscm5qoR7_U" height="1" width="1"/>

Marketing Data RoundUp: Click fraud rates on the rise

Wednesday, July 21st, 2010

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Click…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/be56ML_Aj_Q" height="1" width="1"/>

Crafting a Social Media Plan – Even If It Is Off Target

Tuesday, July 20th, 2010

There has been much speculation about why Ben & Jerry’s decided to forgo e-mail marketing in favor of a pure social media marketing approach.  For the most part, marketers are scratching their heads…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/uEHCdFhj59w" height="1" width="1"/>