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Monthly Archives: July 2010
Can Groupon Change Consumers’ Minds about Ad Targeting?
Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fgKyiav_xM0" height="1" width="1"/>
Posted in Advertising, Uncategorized
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Pepco Follows Social Media Playbook in Power Outage
This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Es51JQSrlHw" height="1" width="1"/>
Posted in Advertising, Uncategorized
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As Retail Gets Social, Will It Finally Nail Search As Well?
Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Mz6OB9CKXfo" height="1" width="1"/>
Posted in Advertising, Uncategorized
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