Monthly Archives: August 2010

Why Marketers Often Get it Wrong with Facebook

There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasn’t stopped marketers from targeting them - …<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/osFIE6psBR0" height="1" width="1"/>

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Gmail May Be Calling Marketers…Along with One Million Other Subscribers

Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service. The service lets…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/vm5fGOEgllo" height="1" width="1"/>

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Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts

Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group’s new retail center in Los Angeles. There, on display, are…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/-cbj2k1T17A" height="1" width="1"/>

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