Monthly Archives: September 2010

Demographics Support Kindle Ads

Book lovers who half reluctantly, half excitedly made the switch to the Kindle or other e-reader devices – eager for the ease of use and other convenience features but half guilty about giving up the…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/L2-mq2sk5Fw" height="1" width="1"/>

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Real Time Bidding: The Sleeper Ad Technology Growth Story

At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google’s VP of product management at the Mixx Conference in New York….<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/E3M8IllfzMs" height="1" width="1"/>

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3 Requests for Twitter As It Gives Monetization Another Try

Despite its huge user base, Twitter is having a difficult time nailing down how to monetize them. The site’s latest strategy was laid out by COO Dick Costolo during a keynote interview at the Mixx…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/sCeTntFgruw" height="1" width="1"/>

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