Archive for the ‘Uncategorized’ Category

Do Not Track Campaign Develops Controversial Spot for Times Square

Saturday, September 4th, 2010

Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/T324zX9u6ok" height="1" width="1"/>

What a Twitter Shortener Could Mean for Marketers

Friday, September 3rd, 2010

Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/shaXHhxqFxM" height="1" width="1"/>

Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI

Thursday, September 2nd, 2010

The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/UuLygWjRvAo" height="1" width="1"/>

What’s Next for Social Buying?

Wednesday, September 1st, 2010

It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from Yelp, which is…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/yaAFencvSJg" height="1" width="1"/>

Why Marketers Often Get it Wrong with Facebook

Tuesday, August 31st, 2010

There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasn’t stopped marketers from targeting them - …<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/osFIE6psBR0" height="1" width="1"/>

Gmail May Be Calling Marketers…Along with One Million Other Subscribers

Friday, August 27th, 2010

Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service.
The service lets…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/vm5fGOEgllo" height="1" width="1"/>

Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts

Thursday, August 26th, 2010

Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group’s new retail center in Los Angeles. There, on display, are…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/-cbj2k1T17A" height="1" width="1"/>

Android Rules for Marketers – But Which Android?

Wednesday, August 25th, 2010

Online ad network Chitika has looked at ad click rates across its network, comparing both iPhone and Android. It came to the conclusion that Android users are far more valuable than iPhone users as…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/DEUIKL8KH-g" height="1" width="1"/>

Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It

Tuesday, August 24th, 2010

The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play – shelling out on average $100 million a…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/BRO56_hBbTc" height="1" width="1"/>

The Promise of More Sales Prompt Some Firms to Make That Social Media Position Full Time

Monday, August 23rd, 2010

Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone’s overall responsibilities, according to a…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fvAujeIUnyM" height="1" width="1"/>