Crafting a Social Media Plan – Even If It Is Off Target

There has been much speculation about why Ben & Jerry’s decided to forgo e-mail marketing in favor of a pure social media marketing approach.  For the most part, marketers are scratching their heads…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/uEHCdFhj59w" height="1" width="1"/>

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