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	<title>Dancing Balloons - Dancing Man Balloons</title>
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		<title>Do Not Track Campaign Develops Controversial Spot for Times Square</title>
		<link>http://www.dancingballoons.us/do-not-track-campaign-develops-controversial-spot-for-times-square/</link>
		<comments>http://www.dancingballoons.us/do-not-track-campaign-develops-controversial-spot-for-times-square/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 07:05:05 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/T324zX9u6ok&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;







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5 [...]


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<li><a href='http://www.dancingballoons.us/kimberly-clark-socnet-campaign-targets-moms-with-start-up-cash/' rel='bookmark' title='Permanent Link: Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash'>Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash</a> <small>Kimberly-Clark is reaching out to one of its key buying...</small></li>
</ol>

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			<content:encoded><![CDATA[<p>Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/T324zX9u6ok&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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<li><a href='http://www.dancingballoons.us/5-tips-for-a-successful-augmented-reality-campaign/' rel='bookmark' title='Permanent Link: 5 Tips for a Successful Augmented Reality Campaign'>5 Tips for a Successful Augmented Reality Campaign</a> <small>Augmented Reality is, no doubt, a sexy application that consumers...</small></li>
<li><a href='http://www.dancingballoons.us/kimberly-clark-socnet-campaign-targets-moms-with-start-up-cash/' rel='bookmark' title='Permanent Link: Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash'>Kimberly-Clark SocNet Campaign Targets Moms with Start-Up Cash</a> <small>Kimberly-Clark is reaching out to one of its key buying...</small></li>
</ol></p>
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		<title>What a Twitter Shortener Could Mean for Marketers</title>
		<link>http://www.dancingballoons.us/what-a-twitter-shortener-could-mean-for-marketers/</link>
		<comments>http://www.dancingballoons.us/what-a-twitter-shortener-could-mean-for-marketers/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 08:59:48 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/shaXHhxqFxM&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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<li><a href='http://www.dancingballoons.us/marketing-data-roundup-twitter-use-more-than-doubles-on-global-growth/' rel='bookmark' title='Permanent Link: Marketing Data RoundUp: Twitter Use More than Doubles on Global Growth'>Marketing Data RoundUp: Twitter Use More than Doubles on Global Growth</a> <small>Following are recent findings by various studies on marketing and...</small></li>
<li><a href='http://www.dancingballoons.us/why-marketers-often-get-it-wrong-with-facebook/' rel='bookmark' title='Permanent Link: Why Marketers Often Get it Wrong with Facebook'>Why Marketers Often Get it Wrong with Facebook</a> <small>There are 500 million fans on Facebook. Unfortunately, for marketers,...</small></li>
</ol>

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			<content:encoded><![CDATA[<p>Twitter users learned on Thursday that the site will begin wrapping all links posted through the service with its own t.co domain. Twitter had been discussing this proposal on its blog, so the&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/shaXHhxqFxM&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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<li><a href='http://www.dancingballoons.us/marketing-data-roundup-twitter-use-more-than-doubles-on-global-growth/' rel='bookmark' title='Permanent Link: Marketing Data RoundUp: Twitter Use More than Doubles on Global Growth'>Marketing Data RoundUp: Twitter Use More than Doubles on Global Growth</a> <small>Following are recent findings by various studies on marketing and...</small></li>
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</ol></p>
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		</item>
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		<title>Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI</title>
		<link>http://www.dancingballoons.us/savvy-use-of-online-ad-technologies-gooses-nevada-tourism-ad-roi/</link>
		<comments>http://www.dancingballoons.us/savvy-use-of-online-ad-technologies-gooses-nevada-tourism-ad-roi/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 10:47:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/UuLygWjRvAo&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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Record Fourth Quarter for Online [...]


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</ol>

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			<content:encoded><![CDATA[<p>The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/UuLygWjRvAo&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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</ol></p>
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		<title>What&#8217;s Next for Social Buying?</title>
		<link>http://www.dancingballoons.us/whats-next-for-social-buying/</link>
		<comments>http://www.dancingballoons.us/whats-next-for-social-buying/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 12:27:28 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.dancingballoons.us/whats-next-for-social-buying/</guid>
		<description><![CDATA[It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from Yelp, which is&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/yaAFencvSJg&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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How [...]


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			<content:encoded><![CDATA[<p>It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from Yelp, which is&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/yaAFencvSJg&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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		<title>Why Marketers Often Get it Wrong with Facebook</title>
		<link>http://www.dancingballoons.us/why-marketers-often-get-it-wrong-with-facebook/</link>
		<comments>http://www.dancingballoons.us/why-marketers-often-get-it-wrong-with-facebook/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:24:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasn&#8217;t stopped marketers from targeting them - &#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/osFIE6psBR0&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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Marketers Wait to [...]


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</ol>

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			<content:encoded><![CDATA[<p>There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasn&#8217;t stopped marketers from targeting them - &#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/osFIE6psBR0&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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		<title>Gmail May Be Calling Marketers…Along with One Million Other Subscribers</title>
		<link>http://www.dancingballoons.us/gmail-may-be-calling-marketers%e2%80%a6along-with-one-million-other-subscribers/</link>
		<comments>http://www.dancingballoons.us/gmail-may-be-calling-marketers%e2%80%a6along-with-one-million-other-subscribers/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 21:10:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service.
The service lets&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/vm5fGOEgllo&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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			<content:encoded><![CDATA[<p>Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service.<br />
The service lets&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/vm5fGOEgllo&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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		<title>Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts</title>
		<link>http://www.dancingballoons.us/next-gen-retail-marketing-tech-reaches-into-dressing-room-onto-shopping-carts/</link>
		<comments>http://www.dancingballoons.us/next-gen-retail-marketing-tech-reaches-into-dressing-room-onto-shopping-carts/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 23:06:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group&#8217;s new retail center in Los Angeles. There, on display, are&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/-cbj2k1T17A&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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			<content:encoded><![CDATA[<p>Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group&#8217;s new retail center in Los Angeles. There, on display, are&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/-cbj2k1T17A&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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<li><a href='http://www.dancingballoons.us/as-retail-gets-social-will-it-finally-nail-search-as-well/' rel='bookmark' title='Permanent Link: As Retail Gets Social, Will It Finally Nail Search As Well?'>As Retail Gets Social, Will It Finally Nail Search As Well?</a> <small>Amazon pushed the concept of social retail forward by a...</small></li>
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		</item>
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		<title>Android Rules for Marketers &#8211; But Which Android?</title>
		<link>http://www.dancingballoons.us/android-rules-for-marketers-but-which-android/</link>
		<comments>http://www.dancingballoons.us/android-rules-for-marketers-but-which-android/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 00:44:53 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Online ad network Chitika has looked at ad click rates across its network, comparing both iPhone and Android. It came to the conclusion that Android users are far more valuable than iPhone users as&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/DEUIKL8KH-g&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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		<title>Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It</title>
		<link>http://www.dancingballoons.us/will-fm-find-its-way-to-the-cell-phone-not-if-cell-phone-manufacturers-have-anything-to-say-about-it/</link>
		<comments>http://www.dancingballoons.us/will-fm-find-its-way-to-the-cell-phone-not-if-cell-phone-manufacturers-have-anything-to-say-about-it/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 02:29:24 +0000</pubDate>
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		<description><![CDATA[The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play &#8211; shelling out on average $100 million a&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/BRO56_hBbTc&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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			<content:encoded><![CDATA[<p>The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play &#8211; shelling out on average $100 million a&#8230;&lt;img src=&quot;http://feeds.feedburner.com/~r/marketingvox/rss/~4/BRO56_hBbTc&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;</p>


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		<title>The Promise of More Sales Prompt Some Firms to Make That Social Media Position Full Time</title>
		<link>http://www.dancingballoons.us/the-promise-of-more-sales-prompt-some-firms-to-make-that-social-media-position-full-time/</link>
		<comments>http://www.dancingballoons.us/the-promise-of-more-sales-prompt-some-firms-to-make-that-social-media-position-full-time/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 04:25:57 +0000</pubDate>
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		<description><![CDATA[Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone&#8217;s overall responsibilities, according to a&#8230;&#60;img src=&#34;http://feeds.feedburner.com/~r/marketingvox/rss/~4/fvAujeIUnyM&#34; height=&#34;1&#34; width=&#34;1&#34;/&#62;


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