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Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source

Thu, 17 May 2012 04:08:10 +0000

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and ‘Our Mobile Planet puts an invaluable resource in their hands," said [...]

Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China Search: Google unveils search by voice, image on desktop; Instant...
Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China Search: Google unveils search by voice, image on desktop; Instant...
Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its...

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Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers

Wed, 16 May 2012 06:07:30 +0000

Likely, the first question out of publishers mouths following this morning’s announcement from SAS was "Who?" But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And it has already signed some big-ticket customers for its SAS Intelligent Advertising for Publishers delivery [...]

An Analytics Primer to Target Last Minute Shoppers Most retailers, if they use analytics at all, do so...
Advertising Blimps – Perfect Solution for Small Budgets Advertising Blimps Advertising blimps – the perfect solution to advertisers...
Social Commerce Poised to Grow. Finally Social commerce, including storefronts on Facebook, has gained surprisingly little...

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Microsoft’s Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Tue, 15 May 2012 08:00:29 +0000

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media [...]

Closing Bell: iPad sells 3M | In-app ad security | No plans for Xbox Security: Researchers question security of in-app ads. Mobile Computing: Apple:...
Top News: Facebook social ads | Sony tablet that doesn’t look like an iPad | Xbox TV to launch soon Online Ad Market: Top advertising chief sees calm amid economic...
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image Media agency network ZenithOptimedia Group has launched its global “Live...

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ValueClick Adds Digital Video Ads To Its Offerings

Sat, 12 May 2012 13:42:16 +0000

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, and more—plus [...]

Marketers Eye Digital Advances in the Car. Highway Officials Look to Head Off More Developments Marketers have been watching the automobile move closer and closer...
Marketers Eye Digital Advances in the Car. Highway Officials Look to Head Off More Developments Marketers have been watching the automobile move closer and closer...
Duck Tape Video Goes Viral Thanks to the Crowd Duck Tape, turned to Tongal’s crowdsourcing platform to develop a...

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Marketers Use More Tools For Web Traffic (But Need To Use Them Well)

Fri, 11 May 2012 15:36:45 +0000

Marketers appear willing to use any tool that works to drive customer engagement on their brand websites. Perhaps email feels like a primitive stone tool, but surprise! Email marketing and email newsletters are the two most popular tools in digital marketing campaigns.
So found the trade journal Chief Marketer, reported via eMarketer. Chief Marketer in March [...]

Nielsen: Spring Training, March Madness Took Over the Web The bad news is that March is gone, and with...
Surprise: Consumers Want Email, But Want It Their Way Marketers were right to worry about getting blacklisted and spam-filtered—that...
Email Marketing: Mobile Will Overtake Web-Based Email This Summer It will be a quiet shift, but a huge one....

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Dismiss Google+ At Your Own Risk

Thu, 10 May 2012 17:33:53 +0000

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. [...]

Google Makes Chrome Faster, More Predictive Clearly Google values speedy page loads. It also has been...
Google Offers TV-Like Viewable Impressions, Ratings Technology Google joins the list of online ad venue that is...
Questions to Ask Your Tag Vendor Before You Move Forward Last month, TagMan, a provider of tag management applications, secured...

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More Marketers, Advertisers Trust And Conduct Media Audits

Wed, 09 May 2012 19:32:25 +0000

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procurement professionals on various media [...]

Email Marketers Continue to Merge with Social Media. Unfortunately, Their SMB Customers Want More In its first acquisition in the 11 years of its...
Closing Bell: Twitter partners with Photobucket, Firefox | Microsoft offers advertisers new mobile rich media products | What is the deal with Microsoft and Windows tablet? Social Media: Twitter partners with Photobucket on photos and Firefox...
Facebook Encourages, Strongly, Advertisers to Link Back That Facebook wants its user base to stay on the...

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Users Want Ease of Decision More Than Engagement

Tue, 08 May 2012 21:22:39 +0000

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less [...]

Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer Social Media: Komen learns power of social media: Facebook, Twitter...
Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap Privacy: Facebook’s ‘Download Your Information’ in three easy steps. E-books:...
Top News: Amazon acquires Quorus | In-app advertising | Google+ 400M users Ecommerce: Amazon.com quietly acquires the social shopping whizzes at Quorus....

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Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks

Mon, 07 May 2012 23:08:24 +0000

"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describes.
Chief among those resources is the now 100+ digital channels, each profiled in a "Sizzle Reel" (e.g., the "Teen Sizzle Reel," "Women [...]

Top News: Tumblr reaches 120M each month | YouTube hits 4B views a day | Google+ sign up Social Media: Tumblr now reaches 120M people each month. YouTube...
Closing Bell: Yahoo Livestand | Apple top in gaming | Non-English YouTube users Ecommerce: Yahoo Livestand revealed. Social Search: Google’s location-based social annotations....
How to: Set up a Foursquare brand page | Reconcile data from different analytical tools How to Set Up a Foursquare Brand Page Lisa Barone...

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New App Pushes Newspaper Display Ads, Daily Deals to Facebook

Sat, 05 May 2012 04:44:57 +0000

“Newspapers today have these really big audiences on Facebook to follow the news, but in general they’re doing a terrible job of monetizing the audiences they build,” said Derek Price, owner of Green Shoot Media and the creator of Ad Supercharger. “This is a way to help advertisers reach that audience, and to help shoppers [...]

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride Spending on digital ads will grow 20% this year to...
Closing Bell: Google Play | New mobile ads | Guide to AdWorlds display Mobile Marketing: Former Apple executive plots next wave of mobile...
Newspaper Website Traffic Up, But Subscribers Elusive Good news for newspaper websites and their advertisers. Newspapers improved...

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