Much has been made of the glitches in the iAd mobile ad service that Apple rolled out on July 1. In short there are specific reasons why, of the 17 launch partners Apple named, only two – Unilever…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/NFK-Hr0OmBI" height="1" width="1"/>
Who Needs iAd?
August 21st, 2010People, Other Pubs Now Free on the iPad. So How Will They Make Money?
August 20th, 2010After months of an inexplicable hold up, magazine publishers starting with People magazine, will be able to offer their publications free on the iPad to magazine subscribers. Up until now, the iPad…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/1jSfWn5KpWc" height="1" width="1"/>
Marketers Wait to See What Location-Based Offerings Facebook Will Unveil
August 19th, 2010It is widely believed that Facebook is going to announce on Wednesday a location-based service during its scheduled press conference.
If this is the case – speculators have guessed wrong about a…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/JUUb9m1cavY" height="1" width="1"/>
5 Reminders When Optimizing a Site for Mobile
August 18th, 2010Some 80% of businesses across a wide range of vertical industries said they plan to or already have developed mobile websites in the next year, according to a new survey by Adobe Systems. (via…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/I1VPR9pDMsc" height="1" width="1"/>
Marketing Data RoundUp: Twitter Use More than Doubles on Global Growth
August 17th, 2010Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Twitter…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/BpaXHsOJSTY" height="1" width="1"/>
Top Industry News for 8-16-10: IBM’s purchase of Unica brings analytics to Madison Ave
August 16th, 2010Measurement & Analytics:
IBM purchase of Unica brings analytics to Madison Avenue.
Ad Technology:
Apple’s ad service off to bumpy start.
Apple’s iAds gets some developer praise.
Mobile…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/mRjr0kSSz-w" height="1" width="1"/>
Top Industry News for 8-16-10: IBM’s purchase of Unica brings analytics to Madison Ave
August 16th, 2010Measurement & Analytics:
IBM purchase of Unica brings analytics to Madison Avenue.
Ad Technology:
Apple’s ad service off to bumpy start.
Apple’s iAds gets some developer praise.
Mobile…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/mRjr0kSSz-w" height="1" width="1"/>
JetBlue’s Social Media Strategy Survives Steve Slater
August 13th, 2010JetBlues social media strategy has been tested this week with the saga of flight attendant Steve Slater. After questions about the airline’s social media silence – and its bypassing of a seemingly…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Gi9EuPKCD-4" height="1" width="1"/>
3 Surprising Customer Touch Points for E-Tailers
August 12th, 2010Reaching out to customers with deals, with inquires as to a recent visit, even with gentle prodding of absent customers to start shopping again is second nature for e-tailers. However, there are…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/m7NPNysQCcc" height="1" width="1"/>
Will Users Revolt Against the New Mobile Ad Formats?
August 11th, 2010A new generation of mobile ads are coming to market that are more entertaining and engaging than earlier banner or search ads – and all encompassing on the screen.
As more of these ads make their way…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/KQxp383no1A" height="1" width="1"/>