Who Needs iAd?

August 21st, 2010

Much has been made of the glitches in the iAd mobile ad service that Apple rolled out on July 1. In short there are specific reasons why, of the 17 launch partners Apple named, only two – Unilever…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/NFK-Hr0OmBI" height="1" width="1"/>

People, Other Pubs Now Free on the iPad. So How Will They Make Money?

August 20th, 2010

After months of an inexplicable hold up, magazine publishers starting with People magazine, will be able to offer their publications free on the iPad to magazine subscribers. Up until now, the iPad…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/1jSfWn5KpWc" height="1" width="1"/>

Marketers Wait to See What Location-Based Offerings Facebook Will Unveil

August 19th, 2010

It is widely believed that Facebook is going to announce on Wednesday a location-based service during its scheduled press conference.
If this is the case – speculators have guessed wrong about a…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/JUUb9m1cavY" height="1" width="1"/>

5 Reminders When Optimizing a Site for Mobile

August 18th, 2010

Some 80% of businesses across a wide range of vertical industries said they plan to or already have developed mobile websites in the next year, according to a new survey by Adobe Systems. (via…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/I1VPR9pDMsc" height="1" width="1"/>

Marketing Data RoundUp: Twitter Use More than Doubles on Global Growth

August 17th, 2010

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Twitter…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/BpaXHsOJSTY" height="1" width="1"/>

Top Industry News for 8-16-10: IBM’s purchase of Unica brings analytics to Madison Ave

August 16th, 2010

Measurement & Analytics:

IBM purchase of Unica brings analytics to Madison Avenue.

Ad Technology:

Apple’s ad service off to bumpy start.

Apple’s iAds gets some developer praise.

Mobile…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/mRjr0kSSz-w" height="1" width="1"/>

Top Industry News for 8-16-10: IBM’s purchase of Unica brings analytics to Madison Ave

August 16th, 2010

Measurement & Analytics:

IBM purchase of Unica brings analytics to Madison Avenue.

Ad Technology:

Apple’s ad service off to bumpy start.

Apple’s iAds gets some developer praise.

Mobile…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/mRjr0kSSz-w" height="1" width="1"/>

JetBlue’s Social Media Strategy Survives Steve Slater

August 13th, 2010

JetBlues social media strategy has been tested this week with the saga of flight attendant Steve Slater. After questions about the airline’s social media silence – and its bypassing of a seemingly…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Gi9EuPKCD-4" height="1" width="1"/>

3 Surprising Customer Touch Points for E-Tailers

August 12th, 2010

Reaching out to customers with deals, with inquires as to a recent visit, even with gentle prodding of absent customers to start shopping again is second nature for e-tailers. However, there are…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/m7NPNysQCcc" height="1" width="1"/>

Will Users Revolt Against the New Mobile Ad Formats?

August 11th, 2010

A new generation of mobile ads are coming to market that are more entertaining and engaging than earlier banner or search ads – and all encompassing on the screen.
As more of these ads make their way…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/KQxp383no1A" height="1" width="1"/>