Top Industry News for 8-16-10: IBM’s purchase of Unica brings analytics to Madison Ave

Measurement & Analytics:

IBM purchase of Unica brings analytics to Madison Avenue.

Ad Technology:

Apple’s ad service off to bumpy start.

Apple’s iAds gets some developer praise.

Mobile…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/mRjr0kSSz-w" height="1" width="1"/>

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